Where To?

This article is part of the Unleash the Leader Within series and focuses on L - Looking Towards the Future, the first pillar of the L.E.A.D. framework. We’ll explore how crafting a compelling “Where To” vision aligns your team and keeps their focus and energy through challenges, setting the foundation for impactful leadership.

As leaders, we all want success - for ourselves, our teams, and the organizations we serve.

But success requires direction, focus, and persistence, especially when challenges emerge. How can you achieve this? By defining your “Where To?”... where you WANT to go.

If you’ve been following me for a while, you have come across this idea. Last year alone, I’ve given 75 talks on the topic. Like any product-minded leader, I’ve iterated on my talk to go from “Where To? / Where From? / Where Next?” to a stronger focus on the importance of defining “Where To?”. That’s because “Where To?” is about defining a clear vision, a picture of the future that inspires, aligns, and guides everyone on the team.

This very idea sits at the core of my L.E.A.D. framework and is what L- Look towards the future is all about.

Today, we’ll dive into the power of "Where To? within L.E.A.D., explore why it matters, and discuss how leaders can create their own compass to set and sustain the course for success.

Why "Where To" Matters

Having a "Where To?" vision is a NECESSITY for every team, and thus to every leader.

A clear vision provides three critical benefits to you and your team:

Direction: Vision sets a course, ensuring that every decision and action aligns with a